National Soap Mills
 


Raj Reetha Detergents Powder

The pink colored detergent powder was launched in 1989 as a cost effective alternative to expensive 'dry cleaning' for cleaning of woollen, chiffons, silk, lingerie, baby clothes and other expensive garments. The product is pH balanced and is based on mild do good washing ingredients besides functional and non-functional fillers.

The special ingredients in the product retain natural softness and fluffinesss of wool and preserve the lusture and sheen of silk and other fine fabrics wash after wash.

The product does not contain any bleaching agent, enzyme or synthetic dye. All the surfactants used in Rajshree Reetha Detergent Powder are biodegradable.


Saheli Detergents Powder

Broadly two types of synthetics detergent powders namely premium detergent powder (priced at around Rs. 150/- per kg.) and popular brand (priced at Rs. 15.20 per kg.) are dominant in India and there is a big void to cater to the requirement of cost conscious "middle income group segment" who by choice donot want to use low performance low cost products and can not afford to buy premium quality products.

Saheli washing powder was launched keeping in view the needs of such consumers. It scores high on cleaning power and generates good amount of lather leaving the clothes sparkling clean.

Since the product match the perceived value money equation of the target consumerthe product became instant success.

Eversince is launch about 10 years ago, the product is doing well and has an exceptionally high brand recall. This blue color washing powder is packed in an eye catching multi-colored poly bag and is available in 1000 gms packing.

Note: - For export and domestic market we can customize our products specifications and packaging according to customer requirements. Kindly visit our enquiry page for sales related enquiries.